PPC (Pay-Per-Click)

PPC

Get noticed online with effective ppc campaigns

Pay-per-click is a form of online advertising where in exchange for ads appearing in front of users, businesses pay a fee each time one of their ads is clicked. PPC enables us to display ads on search engine results pages (SERPs) and across other websites, allowing you to promote your products or services to a targeted audience.

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Drive Results: Google Ads Management

This is where we come in. Our team will improve your online search presence using Google Ads to attract more customers, whilst continually refining campaigns based on search volume data. Trust us to boost your online visibility and grow your business.

PPC ads produce fast results

Ranking through organic search is great, however it sometimes takes months or even longer to get on the first page of Google. With clear messaging and your value proposition nailed down, you need a concerted effort of both long-term organic search and PPC ads. Optimised PPC ads, can shoot you to the top of the SERP within hours of launching your campaign.

Target & retarget to your ICP with LinkedIn Ads

With PPC ads such as LinkedIn Ads, you can skip right to an audience that’s ready to buy your products and services. Those that take an interest on landing pages but never convert can be retargeted and warmed up over a period of time, a constant reminder of your brand and services will keep you in the forefront of their mind when important decisions are made.

Benefits of PPC Advertising

Targeted Advertising:

PPC allows you to target specific keywords, locations, and demographics, ensuring that your ads reach the most relevant audience.

Measurable Results:

PPC campaigns provide detailed analytics and data, allowing you to track metrics such as click-through rates, conversion rates, and return on investment (ROI).

Immediate Results:

Unlike SEO, which can take time to yield results, PPC campaigns can generate traffic and leads almost immediately after launching.

Flexible Budgeting:

You have control over your advertising budget, and you can adjust your spending based on your marketing goals and performance.

Benefits of PPC Advertising

Keyword Research:

Identify relevant keywords that align with your products or services and have a good balance of search volume and competition.

Ad Copy Optimisation:

Craft compelling and relevant ad copy that resonates with your target audience and encourages them to click on your ad.

Landing Page Optimisation:

Ensure that your landing pages are optimised for conversions by providing relevant information, clear calls-to-action, and a seamless user experience.

Bid Management:

Adjust your bids strategically based on factors such as keyword performance, competition, and budget constraints.

Remarketing:

Use remarketing campaigns to target users who have previously visited your website or interacted with your brand, increasing the chances of conversion.

A/B Testing:

Continuously test and refine your ad copy, landing pages, and targeting strategies to improve campaign performance.

By implementing effective PPC strategies, businesses can drive targeted traffic, generate leads, and increase conversions, making it a powerful component of a comprehensive digital marketing strategy.